### Lesson Plan: Advertising II for Senior Secondary 1
#### Duration:
- 1 Hour
#### Objective:
By the end of the lesson, students will be able to understand the key concepts of advertising, identify different types of advertising, and analyze the effectiveness of various advertising strategies.
### Materials:
- Whiteboard and markers
- Projector and computer
- Internet access
- Handouts with key terms and definitions
- Sample advertisements (print, video, digital)
- Worksheets for group activity
### Lesson Outline:
#### Introduction (10 minutes)
1. **Greeting and Roll Call**
- Briefly greet the students and take attendance.
2. **Recap from Advertising I**
- Quickly review the main points from the previous lesson on advertising.
- Ask a few students to share what they remember.
3. **Introduce New Topic: Advertising II**
- Explain that today’s lesson will delve deeper into advertising, focusing on different types and effectiveness.
#### Body (40 minutes)
1. **Types of Advertising (15 minutes)**
- **Print Advertising**: Newspapers, magazines, brochures, etc.
- **Broadcast Advertising**: Television, radio.
- **Outdoor Advertising**: Billboards, posters, transit ads.
- **Digital Advertising**: Social media ads, search engine marketing, email marketing.
- **Direct Mail Advertising**: Flyers, mailers, catalogs.
**Activity**: Show examples of each type. Use video clips for broadcast ads, and images for print and digital. Discuss the target audience and intended message for each advertisement.
2. **Elements of an Effective Advertisement (15 minutes)**
- **Clear Objective**: What is the ad trying to achieve?
- **Target Audience**: Who is the ad aimed at?
- **Message**: What is the core message?
- **Creativity**: How creatively is the message delivered?
- **Call to Action (CTA)**: What action does the ad encourage viewers to take?
**Discussion**: Break down a famous ad campaign into these elements. Engage students by asking them to identify each component.
3. **Group Activity: Analyzing Advertisements (10 minutes)**
- Divide students into small groups.
- Distribute worksheets and sample ads.
- Each group analyzes their assigned advertisement, discussing its type, target audience, message, effectiveness, and CTA.
- Each group presents their findings briefly to the class.
#### Conclusion (10 minutes)
1. **Q&A Session**
- Open the floor for questions related to today's lesson.
- Clarify any doubts and reinforce key points.
2. **Summary**
- Recap the major points: types of advertising, elements of an effective advertisement, and real-life examples.
3. **Homework Assignment**
- Research and come prepared with an example of an effective advertisement (print or digital) and be ready to discuss why it’s effective in the next class.
4. **Closing**
- Thank the students for their participation and remind them of the next class topic.
### Assessment:
- Group activity presentation.
- Participation in discussions.
- Understanding demonstrated through Q&A and homework assignment.
Ensuring a dynamic and interactive lesson will keep students engaged and help them grasp the deeper aspects of advertising.